Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On line gambling operator Unibet announced today that it’s to launch an overhauled version of its online video gaming brand Maria later on this month. The organization said that the overhaul would add a completely responsive front-end web site in addition to a new brand name tonality. Thus, the it would be diversified in a bid to be a little more attractive to both feminine and male gambling clients.
Unibet bought Maria Holdings Ltd. back in 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in every the markets it runs by mid-February. The launch is always to take place in three phases. The overhauled site went live on February 8 in Estonia. Its become launched in britain on February 15 and certainly will go reside in Denmark, Finland, holland, Norway, and Sweden 24 hours later.
What’s more, it will shift its offering from online bingo to casino games since the latter have actually proved to be popular among gambling customers. Thus, the brand name will be able to target both male and players that are female.
The on-line casino games is going to be offered across all available stations. The Maria Casino internet site may have its logo design and branding revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that even though website will always be one ‘with a feminine touch,’ they’re now aiming at expanding their customer base so that it consist of both male and female gambling clients. […]